CI focuses on turning external information into the intelligence required for tactical or strategic decisions relating to the business environment. Without an effective knowledge management process, gathered CI is likely to collect dust -- there is no proper process to turn the information into something usable. Even if immediate actions are taken based on collected CI, it must be integrated into the internal knowledge systems to develop any long-term learning. This learning is a crucial element to enable companies to become skilled at spotting trends and adapting to business change. Businesses with effective processes for collecting intelligence on their external environment, integrating it with internal information, and then using both external and internal knowledge to take advantage of opportunities while guarding against threats will be those that survive in the long-term.
Strategic intelligence analyzes the strengths and weaknesses of the competition to anticipate their next steps. With the support of VBS your company can know the reasoning behind the strategic decisions of the competition, and their impact in terms of market variables.
Market Prospecting Intelligence involves administration, research, and providing actual potential sales contacts but with professional intelligence research resources. VBS understands your business and is resourceful in getting the right and highly qualified information in order to follow cycles and trends affecting prospecting efforts.
